Monday, October 15, 2012

L-Day = LAUNCH DAY...but a bit less launchy than we'd hoped

today is L-Day...LAUNCH DAY. however, it's a little less launchy than we'd hoped. by that, we mean our line is still in-transit to our offices. it is arriving a wee bit later this month, and our amazing community of families will be receiving an opportunity to pre-order from our holiday line next week! if you haven't signed up for our newsletter, now is a great time.

what's next is a full week dedicated to showing you where we've come from and where are are now. we've been gathering all the original photos and videos, and it has been a fun, and funny walk down memory lane. the line really has evolved and gotten clear on it's purpose and intent. we hope you will enjoy it as much as we have!

we're starting from the beginning and our first ever prototypes modeled by then little jonah, who was only about 6 months old... even our little ava found a way to squeeze into them, as you'll see below:

we'll continue with our shares right up to our photo shoots from our holiday line. with a full detail and description of our design innovation, quality, fit and artwork. can't help ourselves, here is a tiny sneak peek from our first baby photo shoot!

also up for this week is to announce our winners of the embracing the moment photo contest!! what a turn out!! we absolutely adored the photos of the sweet babies and their amazing families. it really is a beautiful thing when you can see how we are all connected as parents through our special moments with our children. we truly hope you got and continue to receive some excellent "feel good" time as you voted for the little peanuts!

last but not least, we are busy hand screening our artwork for the holiday line in our studio. 
look for more shares coming your way daily!! 


  1. AVA! Thanks for the laugh. I love the pedal-
    pusher look (and then some) I think this design could be use for summer PJ's, ages 1-6 yrs! ;)

    1. Isn't that hilarious! Our first proto was a bamboo/spandex blend, and it had amazing stretch but WOW are we glad we kept on our fabric search! Actually, you're not kidding. We're discussing an older child size range. When Ava would "borrow" these, they were great for potty training!