L-Day = LAUNCH DAY...but a bit less launchy than we'd hoped

today is L-Day...LAUNCH DAY. however, it's a little less launchy than we'd hoped. by that, we mean our line is still in-transit to our offices. it is arriving a wee bit later this month, and our amazing community of families will be receiving an opportunity to pre-order from our holiday line next week! if you haven't signed up for our newsletter, now is a great time.

what's next is a full week dedicated to showing you where we've come from and where are are now. we've been gathering all the original photos and videos, and it has been a fun, and funny walk down memory lane. the line really has evolved and gotten clear on it's purpose and intent. we hope you will enjoy it as much as we have!

we're starting from the beginning and our first ever prototypes modeled by then little jonah, who was only about 6 months old... even our little ava found a way to squeeze into them, as you'll see below:

we'll continue with our shares right up to our photo shoots from our holiday line. with a full detail and description of our design innovation, quality, fit and artwork. can't help ourselves, here is a tiny sneak peek from our first baby photo shoot!

also up for this week is to announce our winners of the embracing the moment photo contest!! what a turn out!! we absolutely adored the photos of the sweet babies and their amazing families. it really is a beautiful thing when you can see how we are all connected as parents through our special moments with our children. we truly hope you got and continue to receive some excellent "feel good" time as you voted for the little peanuts!

last but not least, we are busy hand screening our artwork for the holiday line in our studio. 

look for more shares coming your way daily!! 

5 people want to know...

So, my blog is up and running. BIG milestone for me! As my husband cheered me on,
"That's great, babe! What's on your mind? Five people want to know!!" (wink, wink)
Well, you five fabulous people, than you for following me. I hope I keep it interesting for you!

Once upon a time...I was a full-time working mom and wife. I commuted almost 4 hours a day. I worked about 12 hours a day. I skipped my lunch break to try and get out at a reasonable time, and it wasn't enough...for anyone. Truth be told, I was distracted at work. I was unfulfilled. I was missing my children, my husband, a life. I had so much to do, to juggle, I had to multi-task and cram my personal life into the cracks and crevices of my work life. Sound familiar?

The whole thing became impossible. It was a broken routine. We knew it, we talked about it, and yet what to do about it? We HAD to keep going like that... Didn't we? We had no choices...Did we? This what what people HAVE to do...Don't they?

We all have those moments of clarity, right? When all the waffling, confusion, and areas of gray are no longer. Your instincts are like a tuning fork, and the message is a buzz in your head that is loud and clear. You crumble your pro and con list, toss it in the garbage. You know what you have to do. You know what is next. The fear is gone. It's going to work out.

I had that moment. I remember I walked down to the loud busy street in NYC. I looked around. I watched all the people headed to their next destination. I thought about the mornings I'd rushed through those door. I called my husband and said, "This is over. This whole thing we've been struggling with. It's over." I could feel a ball of excitement forming in my stomach. I was totally sure this was the right thing to do. So, was Andrew.  Quick thoughts about Andrew...For anything we've ever disagreed about along the way, he's NEVER held me back from change. He's been my support, my cheerleader, and my voice telling me that it'll all work out.

From there it was a series of conversations, and 4.5 years of my life was over. It's amazing how much time you invest in your job, and how quickly your paperwork can be wrapped up in the end.

I. Never. Looked. Back.

Ava, Me and Jonah - August 2010